In the current business environment it is vital for any marketing professional to have a clear grasp of the fundamentals of digital marketing and how to adapt marketing strategies suitably using the latest tools. This course will focus on "digital" and its impact on the overall marketing mix. You will learn about:
1. Digital consumers
2. Traversing through the digital landscape
3. How digital can be used for improving your product
4. Leveraging digital communication
5. Creating a marketing mix that embraces the benefits of digital
1. Digital consumers
2. Traversing through the digital landscape
3.How digital can be used for improving your product
4. Leveraging digital communication
5. Creating a marketing mix that embraces the benefits of digital
