single-course
Key Account Management

Key Account Management

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This course includes certification from TATA STEEL

About course

The Key Account Management program equips professionals with essential skills to strategically manage and nurture key client relationships. Whether you’re a sales leader, account manager, or business development specialist, this program provides actionable insights for maximizing client value and driving business growth.

Course Objective

By the end of this Course, You will be able to understand:

  • Strategic Growth Strategies: Learn how to build effective strategies and plans to grow your key accounts. Identify high-potential accounts and allocate resources wisely.
  • Relationship Development: Develop enterprise-level relationships with key stakeholders. Foster connections that lead to long-term success.
  • Value Creation: Lead Value Lab sessions both internally and with clients. Discover opportunities for value co-creation and alignment.
  • Team Optimization: Construct a high-performing key account team capable of maximizing success.
  • Buyer-Centric Approach: Understand needs from the buyer’s perspective. Strengthen your ability to create value by aligning solutions with client requirements.
  • Account Protection: Craft strategies to protect accounts from competitive threats. Proactively address challenges and maintain client loyalty.
  • Priority Setting: Set the agenda and position your project at the top of the buyer’s priority list. Influence decision-making and drive successful outcomes.

Course Curriculum

By the end of this Course, You will be able to understand:

  • Strategic Growth Strategies: Learn how to build effective strategies and plans to grow your key accounts. Identify high-potential accounts and allocate resources wisely.
  • Relationship Development: Develop enterprise-level relationships with key stakeholders. Foster connections that lead to long-term success.
  • Value Creation: Lead Value Lab sessions both internally and with clients. Discover opportunities for value co-creation and alignment.
  • Team Optimization: Construct a high-performing key account team capable of maximizing success.
  • Buyer-Centric Approach: Understand needs from the buyer’s perspective. Strengthen your ability to create value by aligning solutions with client requirements.
  • Account Protection: Craft strategies to protect accounts from competitive threats. Proactively address challenges and maintain client loyalty.
  • Priority Setting: Set the agenda and position your project at the top of the buyer’s priority list. Influence decision-making and drive successful outcomes.